Nike Timing Kids

Packaging, Catalog and Point-of Sale Materials: The project brief required that the box meet specific criteria based on shape, number of inks, and media, while adding fun, hip, graphics that made it more appealing to the younger crowd.

Watch dial face: The dial face of the Nike Range was inspired by the control room of a submarine and designed with kids in mind. The bold graphics and easy-to-read numbers appeal to both kids and their parent while retaining the essence of Nike design.

Art Direction: Steve McClard // Logo & Packaging design: Rodrigo Suárez // Illustration: Rodrigo Suárez // Dial face design: Rodrigo Suárez