Our favorite branding system proposal for Maso, a fairly new addition to the options of healthy food in Washington DC, and whose mission statement claims to be bringing joy through food. We incorporated elements that tied the concept to alchemy, as a fun and original way to make a parallel to their creative, colorful and unexpected menu aimed towards the health-oriented foodies.

Art Direction: Paulina Preciado, Rodrigo Suárez // Design: Paulina Preciado, Rodrigo Suárez