Our favorite branding system proposal for Maso, a fairly new addition to the options of healthy food in Washington DC, and whose mission statement claims to be bringing joy through food. We incorporated elements that tied the concept to alchemy, as a fun and original way to make a parallel to their creative, colorful and unexpected menu aimed towards the health-oriented foodies.
Art Direction: Paulina Preciado, Rodrigo Suárez // Design: Paulina Preciado, Rodrigo Suárez
Open since 2002, Soulflower is one of the most sought after tattoo studios in Mexico City and Guadalajara and some of Latin America’s best artists have worked under its steer.
Distrito 89 (D89) is a local practice specializing in architecture, urban design and research on the city. The work of D89 is known for its organizational intelligence, elegance and contextual engagement.
A Mexican sculptor whose work is focused on the juxtaposition of the unconscious mind, processes of personal introspection and their relationship with erotism, represented through various forms of symbolism.
A brand stylistically inspired by a mix of totalitarian propaganda and sub-culture art, Addictive is not your typical run-of-the-mill tattoo parlor.
The request was to create an upscale brand that could indulge fashion-crazed girls and moms with unexpected touches of subtle elegance and feminine colours, patterns and textures.
Nike Basketball’s assignment was to develop a new and revamped brand identity for the 2008 US Olympic Team bringing in patriotic imagery while borrowing Chinese influence in a respectful homage to the host nation’s millennial culture.
As La Bodeguita del Medio celebrates its 73rd anniversary of delivering the best and authentic mojitos, they wanted to do it with a special edition of their famous Mojito Pack.
The project brief required packaging that met specific criteria while adding fun, hip, graphics that made it more appealing to the younger crowd.
With its polished concrete, ecclectic counters and cool, quirky furniture, Defactori is an inspiring boutique space to shop for young Mexican designers designers, cult beauty products and jewelry.