Choya is a South Baja California based contemporary casualwear brand with the mission of being a global ambassador of contemporary Mexican Chic, interpreting Mexican culture and craftsmanship with vibrant sophistication. We were involved in the brand’s design from the very get go, translating its core brand principles into a memorable, straightforward design language.

Art Direction: Alberto Casillas // Design: Alberto Casillas // Pattern Design: Alberto Casillas

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