Our favorite branding system proposal for Maso, a fairly new addition to the options of healthy food in Washington DC, and whose mission statement claims to be bringing joy through food.
The request was to create an upscale brand that could indulge fashion-crazed girls and moms with unexpected touches of subtle elegance and feminine colours, patterns and textures.
Nike Basketball’s assignment was to develop a new and revamped brand identity for the 2008 US Olympic Team bringing in patriotic imagery while borrowing Chinese influence in a respectful homage to the host nation’s millennial culture.
As La Bodeguita del Medio celebrates its 73rd anniversary of delivering the best and authentic mojitos, they wanted to do it with a special edition of their famous Mojito Pack.
The project brief required packaging that met specific criteria while adding fun, hip, graphics that made it more appealing to the younger crowd.